Live · Google Premier Partner · Top 3% Globally
We don't run ads.
We engineer revenue.
We eliminate wasted spend, scale winning creative, and engineer revenue — for brands spending $50K–$2M/month.
Avg. ROAS Delivered
0x
Across healthcare & SaaS · 2024
Monthly Spend Managed
$0
Across active accounts
Enterprise Clients
0
$50K–$2M/mo spend
Retention Rate
0
12-month trailing
01 — The Problem
Your ads are bleeding
money right now.
01
Creative Fatigue Is Decimating Your ROAS
The same creatives for 30+ days burns audiences. CPM climbs, ROAS collapses. Most agencies miss it until the damage is done — you're losing while they wait for the monthly report.
Avg. 34% ROAS drop after 21 days
02
22% of Your Budget Evaporates Daily
The average $500K/mo account wastes $110K monthly on irrelevant queries, broken tracking, and misaligned bid strategies — invisible to generic reporting tools.
$110K/mo average waste at $500K spend
03
Attribution Chaos Hides Your Real ROI
Bad GA4 setup, missing conversion events, broken CRM integrations — your team makes million-dollar decisions on corrupted data every single day.
68% of GA4 setups have critical gaps
04
Generalist Agencies Can't Operate at Your Scale
You need specialists living at $100K+/day — not a junior manager juggling 40 clients with a copy-paste playbook from 2021.
Avg. agency rep manages 40+ accounts
ROAS Performance · Client Composite
Live
ROAS
17.5×
Spend
$492K
Revenue
$8.6M
Before → After BM Engagement
+218%
ROAS lift
−34%
Wasted spend
90d
To results
02 — Why Backend Marketers
We operate in a
different class.
Enterprise buyers evaluate 3–5 agencies simultaneously. Here's exactly how we compare — on the metrics that actually matter at scale.
| What You're Evaluating | Typical Agency | Backend Marketers TOP 3% |
|---|---|---|
| People & Accountability | ||
| Strategist level | Junior–mid, rotated every 3–6 months | Senior only — same lead throughout |
| Response time | 48–72 hours via ticket | Under 2 hours — direct Slack access |
| Creative & Reporting | ||
| Creative testing velocity | 2–4 variations per month | 48+ variations tested weekly |
| Reporting frequency | Monthly PDF report | Real-time dashboard + weekly brief |
| Technical & Infrastructure | ||
| Attribution depth | Last-click GA4 default | Full-funnel data-driven + CRM |
| Landing pages | Not included / outsourced | Built & hosted by internal dev team |
| Commercial Terms | ||
| Contract lock-in | 12-month minimum | Month-to-month after 90-day onboard |
| Performance guarantee | None | 90-day KPI guarantee or we work free |
03 — What We Do
Three pillars of
institutional scaling.
Every service is engineered around one outcome: maximum revenue per dollar of ad spend at enterprise scale.
01 — CORE
Institutional-Grade
Google Ads Management
Google Ads Management
Precision media buying with psychology-driven conversion architecture. Every auction signal, bid, and impression optimized for maximum ROAS using proprietary performance frameworks refined across $600M+ in managed spend.
Search, Performance Max, Shopping, YouTube, Display & Retargeting
Senior strategist assigned — never rotated to junior staff
Real-time performance dashboard with direct Slack access
Weekly executive performance brief — data-driven, not vanity metrics
Proactive budget management — scale when it works, protect when it doesn't
02 — CREATIVE
48+ Weekly Creative
Sprint System
Sprint System
High-velocity creative testing at institutional scale. 48+ variations launched weekly across formats. Winning assets scale automatically. Creative fatigue identified and neutralized before it impacts ROAS.
Static, video, responsive display, and UGC formats
Statistically rigorous A/B testing framework — no guesswork
Psychology-backed copywriting — hooks, CTAs, social proof frameworks
Creative fatigue scoring — detect and prevent ROAS decay before it hits
Competitor creative intelligence — we know what's winning in your market
03 — INFRASTRUCTURE
Conversion-Optimized
Landing Page Ecosystem
Landing Page Ecosystem
We build, host, and continuously optimize landing pages via our internal dev team. Every hidden revenue leak across your funnel identified and eliminated — from click to CRM.
Built, hosted, and maintained by our internal dev team — not handed off
Full GA4 setup, event tracking, and conversion pixel configuration
CRM integration — HubSpot, Salesforce, custom webhook
Continuous CRO — form flow, page speed, and UX optimization
Google Ads conversion tracking wired to Smart Bidding signals
04 — The B.M. Framework
5-step revenue
engineering process.
A repeatable proprietary system refined across $600M+ in lifetime managed spend and 50+ enterprise clients.
01
Forensic Analysis
Deep Account Audit
We forensically examine your attribution stack, bid strategy, creative fatigue score, negative keyword gaps, and auction intelligence. Nothing assumed. Everything verified.
02
Strategic Build
Revenue Architecture
Campaign structure mapped to revenue targets — not traffic. Every campaign has a defined CPL, ROAS floor, and scaling threshold built in before a single dollar is spent.
03
Creative Velocity
Creative Sprint System
48+ variations launched weekly. We test, learn, and scale winning assets automatically. Creative fatigue caught and neutralized before it damages ROAS.
04
Conversion Engineering
Funnel Optimization
We don't stop at the click. Landing pages, form flows, and post-click experiences continuously A/B tested to extract maximum revenue per visitor.
05
Compound Growth
Scale & Protect
Real-time dashboards. Weekly executive reports. Proactive budget management. We push when it's working and protect when it isn't — never on autopilot.
ROAS
17.5×
Spend
$492K
Revenue
$8.6M
CPC
$1.84
CVR
5.8%
CPA
$24
Revenue · Last 30 days
48+
Creatives / week
90d
To measurable results
05 — Case Studies
Real numbers.
Real timelines.
TRIMRX · Healthcare
17.5×
Return on ad spend
Scaling an 8-figure healthcare brand required surgical precision. We restructured their entire PMax ecosystem, launched 48 weekly creative sprints, and built a HIPAA-compliant attribution stack.
$492K
Monthly spend
90 days
To 17.5× ROAS
EMERGENCYCLEANINGS · Services
17×
Return on ad spend
From local service to regional category leader. High-intent search campaigns focused on LTV, layered with retargeting that recaptured lost leads and cemented market dominance.
$75K
Monthly spend
#1
Regional rank
ATLASFUNDED · FinTech
3.4×
Revenue growth · same budget
Creative Sprint system applied to a competitive FinTech market. Breakthrough creative angles outperformed incumbents within two weeks. Compounded month-over-month for 6 months.
+3.4×
Revenue (6 months)
2 weeks
To beat competitors
* Results represent verified client outcomes from Jan–Dec 2024. ROAS calculated on platform-reported revenue against total ad spend. Individual results vary by industry, budget, and existing account structure.
08 — Executive Consensus
Hear from the brands
we've scaled.
From CMOs to founders — people who tried every alternative and made the switch to Backend Marketers.
The level of insight in their initial audit was more valuable than three years of reports from our previous agency. A Senior Strategist personally recorded a detailed Loom — walking through every wasted dollar, every missed opportunity. Within 30 days, CPA dropped 24% while we scaled volume 40%. I can't recommend them enough to any brand serious about scaling.
★★★★★
Verified · Clutch
They operate at a completely different speed than any agency we've worked with. The Creative Sprint system changed our entire perspective on Google Ads. We're winning auctions through creative superiority — not just bidding. The weekly reports are executive-level, dashboards are real-time, and the team genuinely thinks about our business. Six months in, we're up 3.4× revenue on the same budget.
★★★★★
Verified · Google
Backend Marketers rebuilt our landing page ecosystem completely. 2% to 5.8% conversion rate — that shift alone paid for their service ten times over in Q1 alone. What separates them from every other agency isn't just technical skill — it's that they actually care about outcomes, not impressions. No fluff. Just measurable revenue growth that compounds month over month.
★★★★★
Verified · Clutch
06 — Ad Infrastructure
Pre-Built Ad
Infrastructure.
Every Google Ads format, pre-architected and battle-tested across $600M+ in managed spend. We don't start from templates — we launch from proven infrastructure.
Search Ads
Intent-captured, buyer-ready traffic
yourcompany.com › products › solution
Enterprise Solution — Up To 40% ROI Increase
Trusted by 500+ enterprise clients. Institutional-grade management with senior strategist assigned from day one. Free audit in 48h.
Free Audit →
Case Studies
Pricing
Contact
Exact match
Phrase match
RSA
Neg. keywords
Ad extensions
Performance Max
AI-powered omnichannel campaigns
Buy Now — Best Price Guaranteed
Search Network
Search Network
Search Asset
Scale Revenue Now
Display Asset
▶
Video Asset
$299.00
Shopping Asset
Display Ads
Brand awareness at scale
728×90
300×250
160×600
320×50
YouTube Ads
Video that converts at scale
4
Ad Formats
Mastered
Mastered
48+
Creatives Tested
Per Week
Per Week
$600M
Lifetime Spend
Managed
Managed
17.5×
Average ROAS
Delivered
Delivered
07 — The Team
Built by operators.
Not account managers.
Every person at Backend Marketers is a specialist who has personally managed millions in ad spend. No juniors. No hand-offs.
Founder & CEO
Deepanshu
Puri
Puri
Founder · Lead Strategist
Architect of the B.M. Framework. Personally managed $600M+ in Google Ads spend across healthcare, SaaS, and fintech. Built Backend Marketers from the ground up to serve the clients that agencies can't.
AJ
AI & Automation Head
Aman
Jha
Jha
AI Creative Director · Automation Lead
Creates AI-generated images, videos, and conversion-ready landing pages for clients. His creative systems improved client ROAS by 78% compared to conventional creative approaches — redefining what AI-assisted advertising looks like at scale.
09 — Free Audit
Get your free
account audit.
A Senior Strategist personally audits your Google Ads account and records a Loom video walkthrough. Zero obligation. Zero sales pitch.
Full attribution & GA4 audit — every event, every gap, every broken signal found
Creative fatigue scoring — know what's burning out before it costs you
Wasted spend identification — average 22% found and recovered
Competitor intelligence — bid strategy & auction insights mapped
Delivered as Loom video — not a template PDF, personal walkthrough
Senior Strategist only — not a sales rep, not a junior analyst
90-Day Performance Guarantee — measurable KPI improvement or we work free until you get it.
We accept 3 new clients per month to maintain the quality of our work. Minimum $50K/month Google Ads spend.
Request Your Free Audit
Let's look inside
your account.
your account.
Required field
Required field
Please enter a valid work email
Please enter a valid URL
Please select your spend range
1 of 3 audit spots remaining this month
Prefer to talk first? Book a 20-min call →
Strictly confidential · No obligation · No sales pressure
10 — FAQ
Questions
answered.
Our audit is a recorded Loom video performed by a Senior Strategist — not a sales rep. We review your attribution setup, creative fatigue score, bid structure, and keyword gaps. You receive the full recording with zero obligation. Most clients say it's the most actionable analysis they've ever received.
We work with brands spending minimum $50,000/month on Google Ads. This ensures enough data volume for our Creative Sprint system and Smart Bidding algorithms to generate meaningful performance deltas. Below this threshold, our methodology can't deliver its full impact.
We build them. Our internal dev team creates conversion-ready pages that integrate with your tracking stack, CRM, and Google Ads conversion events. No design files handed off — we deliver a live, hosted, high-performance asset within days.
If we don't show measurable improvement in your agreed core KPIs (ROAS, CPA, or revenue) within 90 days of full campaign launch, we work at no charge until we do. We put our time where our methodology is. This is not a promotional disclaimer — it's a contractual commitment.
3-month initial engagement (enough to run a full B.M. Framework cycle and show results), then month-to-month. No lock-ins after the initial term. Our 98% retention rate comes from results — not contracts.
A Senior Strategist — the same person from onboarding through scale. No junior hand-offs, no account manager switching. Your strategist operates at enterprise budgets daily and has direct Slack access for rapid communication. Under 2-hour response time guaranteed.
Still have questions?
Book a 20-minute no-pressure call with a Senior Strategist. We'll answer every question — no pitch, no obligation, no sales deck.
Call +91 98186 08160
Backend Marketers Team
Usually responds within 2 hours
Confidentiality Guaranteed
All account data shared during audits and calls is kept strictly confidential. Never shared with third parties.
Live · Google Premier Partner · Top 3% Globally
We don't run ads.
We engineer revenue.
We eliminate wasted spend, scale winning creative, and engineer revenue — for brands spending $50K–$2M/month.
Avg. ROAS Delivered
0x
Across healthcare & SaaS · 2024
Monthly Spend Managed
$0
Across active accounts
Enterprise Clients
0
$50K–$2M/mo spend
Retention Rate
0
12-month trailing
01 — The Problem
Your ads are bleeding
money right now.
01
Creative Fatigue Is Decimating Your ROAS
The same creatives for 30+ days burns audiences. CPM climbs, ROAS collapses. Most agencies miss it until the damage is done — you're losing while they wait for the monthly report.
Avg. 34% ROAS drop after 21 days
02
22% of Your Budget Evaporates Daily
The average $500K/mo account wastes $110K monthly on irrelevant queries, broken tracking, and misaligned bid strategies — invisible to generic reporting tools.
$110K/mo average waste at $500K spend
03
Attribution Chaos Hides Your Real ROI
Bad GA4 setup, missing conversion events, broken CRM integrations — your team makes million-dollar decisions on corrupted data every single day.
68% of GA4 setups have critical gaps
04
Generalist Agencies Can't Operate at Your Scale
You need specialists living at $100K+/day — not a junior manager juggling 40 clients with a copy-paste playbook from 2021.
Avg. agency rep manages 40+ accounts
ROAS Performance · Client Composite
Live
ROAS
17.5×
Spend
$492K
Revenue
$8.6M
Before → After BM Engagement
+218%
ROAS lift
−34%
Wasted spend
90d
To results
02 — Why Backend Marketers
We operate in a
different class.
Enterprise buyers evaluate 3–5 agencies simultaneously. Here's exactly how we compare — on the metrics that actually matter at scale.
| What You're Evaluating | Typical Agency | Backend Marketers TOP 3% |
|---|---|---|
| People & Accountability | ||
| Strategist level | Junior–mid, rotated every 3–6 months | Senior only — same lead throughout |
| Response time | 48–72 hours via ticket | Under 2 hours — direct Slack access |
| Creative & Reporting | ||
| Creative testing velocity | 2–4 variations per month | 48+ variations tested weekly |
| Reporting frequency | Monthly PDF report | Real-time dashboard + weekly brief |
| Technical & Infrastructure | ||
| Attribution depth | Last-click GA4 default | Full-funnel data-driven + CRM |
| Landing pages | Not included / outsourced | Built & hosted by internal dev team |
| Commercial Terms | ||
| Contract lock-in | 12-month minimum | Month-to-month after 90-day onboard |
| Performance guarantee | None | 90-day KPI guarantee or we work free |
03 — What We Do
Three pillars of
institutional scaling.
Every service is engineered around one outcome: maximum revenue per dollar of ad spend at enterprise scale.
01 — CORE
Institutional-Grade
Google Ads Management
Google Ads Management
Precision media buying with psychology-driven conversion architecture. Every auction signal, bid, and impression optimized for maximum ROAS using proprietary performance frameworks refined across $600M+ in managed spend.
Search, Performance Max, Shopping, YouTube, Display & Retargeting
Senior strategist assigned — never rotated to junior staff
Real-time performance dashboard with direct Slack access
Weekly executive performance brief — data-driven, not vanity metrics
Proactive budget management — scale when it works, protect when it doesn't
02 — CREATIVE
48+ Weekly Creative
Sprint System
Sprint System
High-velocity creative testing at institutional scale. 48+ variations launched weekly across formats. Winning assets scale automatically. Creative fatigue identified and neutralized before it impacts ROAS.
Static, video, responsive display, and UGC formats
Statistically rigorous A/B testing framework — no guesswork
Psychology-backed copywriting — hooks, CTAs, social proof frameworks
Creative fatigue scoring — detect and prevent ROAS decay before it hits
Competitor creative intelligence — we know what's winning in your market
03 — INFRASTRUCTURE
Conversion-Optimized
Landing Page Ecosystem
Landing Page Ecosystem
We build, host, and continuously optimize landing pages via our internal dev team. Every hidden revenue leak across your funnel identified and eliminated — from click to CRM.
Built, hosted, and maintained by our internal dev team — not handed off
Full GA4 setup, event tracking, and conversion pixel configuration
CRM integration — HubSpot, Salesforce, custom webhook
Continuous CRO — form flow, page speed, and UX optimization
Google Ads conversion tracking wired to Smart Bidding signals
04 — The B.M. Framework
5-step revenue
engineering process.
A repeatable proprietary system refined across $600M+ in lifetime managed spend and 50+ enterprise clients.
01
Forensic Analysis
Deep Account Audit
We forensically examine your attribution stack, bid strategy, creative fatigue score, negative keyword gaps, and auction intelligence. Nothing assumed. Everything verified.
02
Strategic Build
Revenue Architecture
Campaign structure mapped to revenue targets — not traffic. Every campaign has a defined CPL, ROAS floor, and scaling threshold built in before a single dollar is spent.
03
Creative Velocity
Creative Sprint System
48+ variations launched weekly. We test, learn, and scale winning assets automatically. Creative fatigue caught and neutralized before it damages ROAS.
04
Conversion Engineering
Funnel Optimization
We don't stop at the click. Landing pages, form flows, and post-click experiences continuously A/B tested to extract maximum revenue per visitor.
05
Compound Growth
Scale & Protect
Real-time dashboards. Weekly executive reports. Proactive budget management. We push when it's working and protect when it isn't — never on autopilot.
ROAS
17.5×
Spend
$492K
Revenue
$8.6M
CPC
$1.84
CVR
5.8%
CPA
$24
Revenue · Last 30 days
48+
Creatives / week
90d
To measurable results
05 — Case Studies
Real numbers.
Real timelines.
TRIMRX · Healthcare
17.5×
Return on ad spend
Scaling an 8-figure healthcare brand required surgical precision. We restructured their entire PMax ecosystem, launched 48 weekly creative sprints, and built a HIPAA-compliant attribution stack.
$492K
Monthly spend
90 days
To 17.5× ROAS
EMERGENCYCLEANINGS · Services
17×
Return on ad spend
From local service to regional category leader. High-intent search campaigns focused on LTV, layered with retargeting that recaptured lost leads and cemented market dominance.
$75K
Monthly spend
#1
Regional rank
ATLASFUNDED · FinTech
3.4×
Revenue growth · same budget
Creative Sprint system applied to a competitive FinTech market. Breakthrough creative angles outperformed incumbents within two weeks. Compounded month-over-month for 6 months.
+3.4×
Revenue (6 months)
2 weeks
To beat competitors
* Results represent verified client outcomes from Jan–Dec 2024. ROAS calculated on platform-reported revenue against total ad spend. Individual results vary by industry, budget, and existing account structure.
08 — Executive Consensus
Hear from the brands
we've scaled.
From CMOs to founders — people who tried every alternative and made the switch to Backend Marketers.
The level of insight in their initial audit was more valuable than three years of reports from our previous agency. A Senior Strategist personally recorded a detailed Loom — walking through every wasted dollar, every missed opportunity. Within 30 days, CPA dropped 24% while we scaled volume 40%. I can't recommend them enough to any brand serious about scaling.
★★★★★
Verified · Clutch
They operate at a completely different speed than any agency we've worked with. The Creative Sprint system changed our entire perspective on Google Ads. We're winning auctions through creative superiority — not just bidding. The weekly reports are executive-level, dashboards are real-time, and the team genuinely thinks about our business. Six months in, we're up 3.4× revenue on the same budget.
★★★★★
Verified · Google
Backend Marketers rebuilt our landing page ecosystem completely. 2% to 5.8% conversion rate — that shift alone paid for their service ten times over in Q1 alone. What separates them from every other agency isn't just technical skill — it's that they actually care about outcomes, not impressions. No fluff. Just measurable revenue growth that compounds month over month.
★★★★★
Verified · Clutch
06 — Ad Infrastructure
Pre-Built Ad
Infrastructure.
Every Google Ads format, pre-architected and battle-tested across $600M+ in managed spend. We don't start from templates — we launch from proven infrastructure.
Search Ads
Intent-captured, buyer-ready traffic
yourcompany.com › products › solution
Enterprise Solution — Up To 40% ROI Increase
Trusted by 500+ enterprise clients. Institutional-grade management with senior strategist assigned from day one. Free audit in 48h.
Free Audit →
Case Studies
Pricing
Contact
Exact match
Phrase match
RSA
Neg. keywords
Ad extensions
Performance Max
AI-powered omnichannel campaigns
Buy Now — Best Price Guaranteed
Search Network
Search Network
Search Asset
Scale Revenue Now
Display Asset
▶
Video Asset
$299.00
Shopping Asset
Display Ads
Brand awareness at scale
728×90
300×250
160×600
320×50
YouTube Ads
Video that converts at scale
4
Ad Formats
Mastered
Mastered
48+
Creatives Tested
Per Week
Per Week
$600M
Lifetime Spend
Managed
Managed
17.5×
Average ROAS
Delivered
Delivered
07 — The Team
Built by operators.
Not account managers.
Every person at Backend Marketers is a specialist who has personally managed millions in ad spend. No juniors. No hand-offs.
Founder & CEO
Deepanshu
Puri
Puri
Founder · Lead Strategist
Architect of the B.M. Framework. Personally managed $600M+ in Google Ads spend across healthcare, SaaS, and fintech. Built Backend Marketers from the ground up to serve the clients that agencies can't.
AJ
AI & Automation Head
Aman
Jha
Jha
AI Creative Director · Automation Lead
Creates AI-generated images, videos, and conversion-ready landing pages for clients. His creative systems improved client ROAS by 78% compared to conventional creative approaches — redefining what AI-assisted advertising looks like at scale.
09 — Free Audit
Get your free
account audit.
A Senior Strategist personally audits your Google Ads account and records a Loom video walkthrough. Zero obligation. Zero sales pitch.
Full attribution & GA4 audit — every event, every gap, every broken signal found
Creative fatigue scoring — know what's burning out before it costs you
Wasted spend identification — average 22% found and recovered
Competitor intelligence — bid strategy & auction insights mapped
Delivered as Loom video — not a template PDF, personal walkthrough
Senior Strategist only — not a sales rep, not a junior analyst
90-Day Performance Guarantee — measurable KPI improvement or we work free until you get it.
We accept 3 new clients per month to maintain the quality of our work. Minimum $50K/month Google Ads spend.
Request Your Free Audit
Let's look inside
your account.
your account.
Required field
Required field
Please enter a valid work email
Please enter a valid URL
Please select your spend range
1 of 3 audit spots remaining this month
Prefer to talk first? Book a 20-min call →
Strictly confidential · No obligation · No sales pressure
10 — FAQ
Questions
answered.
Our audit is a recorded Loom video performed by a Senior Strategist — not a sales rep. We review your attribution setup, creative fatigue score, bid structure, and keyword gaps. You receive the full recording with zero obligation. Most clients say it's the most actionable analysis they've ever received.
We work with brands spending minimum $50,000/month on Google Ads. This ensures enough data volume for our Creative Sprint system and Smart Bidding algorithms to generate meaningful performance deltas. Below this threshold, our methodology can't deliver its full impact.
We build them. Our internal dev team creates conversion-ready pages that integrate with your tracking stack, CRM, and Google Ads conversion events. No design files handed off — we deliver a live, hosted, high-performance asset within days.
If we don't show measurable improvement in your agreed core KPIs (ROAS, CPA, or revenue) within 90 days of full campaign launch, we work at no charge until we do. We put our time where our methodology is. This is not a promotional disclaimer — it's a contractual commitment.
3-month initial engagement (enough to run a full B.M. Framework cycle and show results), then month-to-month. No lock-ins after the initial term. Our 98% retention rate comes from results — not contracts.
A Senior Strategist — the same person from onboarding through scale. No junior hand-offs, no account manager switching. Your strategist operates at enterprise budgets daily and has direct Slack access for rapid communication. Under 2-hour response time guaranteed.
Still have questions?
Book a 20-minute no-pressure call with a Senior Strategist. We'll answer every question — no pitch, no obligation, no sales deck.
Call +91 98186 08160
Backend Marketers Team
Usually responds within 2 hours
Confidentiality Guaranteed
All account data shared during audits and calls is kept strictly confidential. Never shared with third parties.
Live · Google Premier Partner · Top 3% Globally
We don't run ads.
We engineer revenue.
We eliminate wasted spend, scale winning creative, and engineer revenue — for brands spending $50K–$2M/month.
Avg. ROAS Delivered
0x
Across healthcare & SaaS · 2024
Monthly Spend Managed
$0
Across active accounts
Enterprise Clients
0
$50K–$2M/mo spend
Retention Rate
0
12-month trailing
01 — The Problem
Your ads are bleeding
money right now.
01
Creative Fatigue Is Decimating Your ROAS
The same creatives for 30+ days burns audiences. CPM climbs, ROAS collapses. Most agencies miss it until the damage is done — you're losing while they wait for the monthly report.
Avg. 34% ROAS drop after 21 days
02
22% of Your Budget Evaporates Daily
The average $500K/mo account wastes $110K monthly on irrelevant queries, broken tracking, and misaligned bid strategies — invisible to generic reporting tools.
$110K/mo average waste at $500K spend
03
Attribution Chaos Hides Your Real ROI
Bad GA4 setup, missing conversion events, broken CRM integrations — your team makes million-dollar decisions on corrupted data every single day.
68% of GA4 setups have critical gaps
04
Generalist Agencies Can't Operate at Your Scale
You need specialists living at $100K+/day — not a junior manager juggling 40 clients with a copy-paste playbook from 2021.
Avg. agency rep manages 40+ accounts
ROAS Performance · Client Composite
Live
ROAS
17.5×
Spend
$492K
Revenue
$8.6M
Before → After BM Engagement
+218%
ROAS lift
−34%
Wasted spend
90d
To results
02 — Why Backend Marketers
We operate in a
different class.
Enterprise buyers evaluate 3–5 agencies simultaneously. Here's exactly how we compare — on the metrics that actually matter at scale.
| What You're Evaluating | Typical Agency | Backend Marketers TOP 3% |
|---|---|---|
| People & Accountability | ||
| Strategist level | Junior–mid, rotated every 3–6 months | Senior only — same lead throughout |
| Response time | 48–72 hours via ticket | Under 2 hours — direct Slack access |
| Creative & Reporting | ||
| Creative testing velocity | 2–4 variations per month | 48+ variations tested weekly |
| Reporting frequency | Monthly PDF report | Real-time dashboard + weekly brief |
| Technical & Infrastructure | ||
| Attribution depth | Last-click GA4 default | Full-funnel data-driven + CRM |
| Landing pages | Not included / outsourced | Built & hosted by internal dev team |
| Commercial Terms | ||
| Contract lock-in | 12-month minimum | Month-to-month after 90-day onboard |
| Performance guarantee | None | 90-day KPI guarantee or we work free |
03 — What We Do
Three pillars of
institutional scaling.
Every service is engineered around one outcome: maximum revenue per dollar of ad spend at enterprise scale.
01 — CORE
Institutional-Grade
Google Ads Management
Google Ads Management
Precision media buying with psychology-driven conversion architecture. Every auction signal, bid, and impression optimized for maximum ROAS using proprietary performance frameworks refined across $600M+ in managed spend.
Search, Performance Max, Shopping, YouTube, Display & Retargeting
Senior strategist assigned — never rotated to junior staff
Real-time performance dashboard with direct Slack access
Weekly executive performance brief — data-driven, not vanity metrics
Proactive budget management — scale when it works, protect when it doesn't
02 — CREATIVE
48+ Weekly Creative
Sprint System
Sprint System
High-velocity creative testing at institutional scale. 48+ variations launched weekly across formats. Winning assets scale automatically. Creative fatigue identified and neutralized before it impacts ROAS.
Static, video, responsive display, and UGC formats
Statistically rigorous A/B testing framework — no guesswork
Psychology-backed copywriting — hooks, CTAs, social proof frameworks
Creative fatigue scoring — detect and prevent ROAS decay before it hits
Competitor creative intelligence — we know what's winning in your market
03 — INFRASTRUCTURE
Conversion-Optimized
Landing Page Ecosystem
Landing Page Ecosystem
We build, host, and continuously optimize landing pages via our internal dev team. Every hidden revenue leak across your funnel identified and eliminated — from click to CRM.
Built, hosted, and maintained by our internal dev team — not handed off
Full GA4 setup, event tracking, and conversion pixel configuration
CRM integration — HubSpot, Salesforce, custom webhook
Continuous CRO — form flow, page speed, and UX optimization
Google Ads conversion tracking wired to Smart Bidding signals
04 — The B.M. Framework
5-step revenue
engineering process.
A repeatable proprietary system refined across $600M+ in lifetime managed spend and 50+ enterprise clients.
01
Forensic Analysis
Deep Account Audit
We forensically examine your attribution stack, bid strategy, creative fatigue score, negative keyword gaps, and auction intelligence. Nothing assumed. Everything verified.
02
Strategic Build
Revenue Architecture
Campaign structure mapped to revenue targets — not traffic. Every campaign has a defined CPL, ROAS floor, and scaling threshold built in before a single dollar is spent.
03
Creative Velocity
Creative Sprint System
48+ variations launched weekly. We test, learn, and scale winning assets automatically. Creative fatigue caught and neutralized before it damages ROAS.
04
Conversion Engineering
Funnel Optimization
We don't stop at the click. Landing pages, form flows, and post-click experiences continuously A/B tested to extract maximum revenue per visitor.
05
Compound Growth
Scale & Protect
Real-time dashboards. Weekly executive reports. Proactive budget management. We push when it's working and protect when it isn't — never on autopilot.
ROAS
17.5×
Spend
$492K
Revenue
$8.6M
CPC
$1.84
CVR
5.8%
CPA
$24
Revenue · Last 30 days
48+
Creatives / week
90d
To measurable results
05 — Case Studies
Real numbers.
Real timelines.
TRIMRX · Healthcare
17.5×
Return on ad spend
Scaling an 8-figure healthcare brand required surgical precision. We restructured their entire PMax ecosystem, launched 48 weekly creative sprints, and built a HIPAA-compliant attribution stack.
$492K
Monthly spend
90 days
To 17.5× ROAS
EMERGENCYCLEANINGS · Services
17×
Return on ad spend
From local service to regional category leader. High-intent search campaigns focused on LTV, layered with retargeting that recaptured lost leads and cemented market dominance.
$75K
Monthly spend
#1
Regional rank
ATLASFUNDED · FinTech
3.4×
Revenue growth · same budget
Creative Sprint system applied to a competitive FinTech market. Breakthrough creative angles outperformed incumbents within two weeks. Compounded month-over-month for 6 months.
+3.4×
Revenue (6 months)
2 weeks
To beat competitors
* Results represent verified client outcomes from Jan–Dec 2024. ROAS calculated on platform-reported revenue against total ad spend. Individual results vary by industry, budget, and existing account structure.
08 — Executive Consensus
Hear from the brands
we've scaled.
From CMOs to founders — people who tried every alternative and made the switch to Backend Marketers.
The level of insight in their initial audit was more valuable than three years of reports from our previous agency. A Senior Strategist personally recorded a detailed Loom — walking through every wasted dollar, every missed opportunity. Within 30 days, CPA dropped 24% while we scaled volume 40%. I can't recommend them enough to any brand serious about scaling.
★★★★★
Verified · Clutch
They operate at a completely different speed than any agency we've worked with. The Creative Sprint system changed our entire perspective on Google Ads. We're winning auctions through creative superiority — not just bidding. The weekly reports are executive-level, dashboards are real-time, and the team genuinely thinks about our business. Six months in, we're up 3.4× revenue on the same budget.
★★★★★
Verified · Google
Backend Marketers rebuilt our landing page ecosystem completely. 2% to 5.8% conversion rate — that shift alone paid for their service ten times over in Q1 alone. What separates them from every other agency isn't just technical skill — it's that they actually care about outcomes, not impressions. No fluff. Just measurable revenue growth that compounds month over month.
★★★★★
Verified · Clutch
06 — Ad Infrastructure
Pre-Built Ad
Infrastructure.
Every Google Ads format, pre-architected and battle-tested across $600M+ in managed spend. We don't start from templates — we launch from proven infrastructure.
Search Ads
Intent-captured, buyer-ready traffic
yourcompany.com › products › solution
Enterprise Solution — Up To 40% ROI Increase
Trusted by 500+ enterprise clients. Institutional-grade management with senior strategist assigned from day one. Free audit in 48h.
Free Audit →
Case Studies
Pricing
Contact
Exact match
Phrase match
RSA
Neg. keywords
Ad extensions
Performance Max
AI-powered omnichannel campaigns
Buy Now — Best Price Guaranteed
Search Network
Search Network
Search Asset
Scale Revenue Now
Display Asset
▶
Video Asset
$299.00
Shopping Asset
Display Ads
Brand awareness at scale
728×90
300×250
160×600
320×50
YouTube Ads
Video that converts at scale
4
Ad Formats
Mastered
Mastered
48+
Creatives Tested
Per Week
Per Week
$600M
Lifetime Spend
Managed
Managed
17.5×
Average ROAS
Delivered
Delivered
07 — The Team
Built by operators.
Not account managers.
Every person at Backend Marketers is a specialist who has personally managed millions in ad spend. No juniors. No hand-offs.
Founder & CEO
Deepanshu
Puri
Puri
Founder · Lead Strategist
Architect of the B.M. Framework. Personally managed $600M+ in Google Ads spend across healthcare, SaaS, and fintech. Built Backend Marketers from the ground up to serve the clients that agencies can't.
AJ
AI & Automation Head
Aman
Jha
Jha
AI Creative Director · Automation Lead
Creates AI-generated images, videos, and conversion-ready landing pages for clients. His creative systems improved client ROAS by 78% compared to conventional creative approaches — redefining what AI-assisted advertising looks like at scale.
09 — Free Audit
Get your free
account audit.
A Senior Strategist personally audits your Google Ads account and records a Loom video walkthrough. Zero obligation. Zero sales pitch.
Full attribution & GA4 audit — every event, every gap, every broken signal found
Creative fatigue scoring — know what's burning out before it costs you
Wasted spend identification — average 22% found and recovered
Competitor intelligence — bid strategy & auction insights mapped
Delivered as Loom video — not a template PDF, personal walkthrough
Senior Strategist only — not a sales rep, not a junior analyst
90-Day Performance Guarantee — measurable KPI improvement or we work free until you get it.
We accept 3 new clients per month to maintain the quality of our work. Minimum $50K/month Google Ads spend.
Request Your Free Audit
Let's look inside
your account.
your account.
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Please select your spend range
1 of 3 audit spots remaining this month
Prefer to talk first? Book a 20-min call →
Strictly confidential · No obligation · No sales pressure
10 — FAQ
Questions
answered.
Our audit is a recorded Loom video performed by a Senior Strategist — not a sales rep. We review your attribution setup, creative fatigue score, bid structure, and keyword gaps. You receive the full recording with zero obligation. Most clients say it's the most actionable analysis they've ever received.
We work with brands spending minimum $50,000/month on Google Ads. This ensures enough data volume for our Creative Sprint system and Smart Bidding algorithms to generate meaningful performance deltas. Below this threshold, our methodology can't deliver its full impact.
We build them. Our internal dev team creates conversion-ready pages that integrate with your tracking stack, CRM, and Google Ads conversion events. No design files handed off — we deliver a live, hosted, high-performance asset within days.
If we don't show measurable improvement in your agreed core KPIs (ROAS, CPA, or revenue) within 90 days of full campaign launch, we work at no charge until we do. We put our time where our methodology is. This is not a promotional disclaimer — it's a contractual commitment.
3-month initial engagement (enough to run a full B.M. Framework cycle and show results), then month-to-month. No lock-ins after the initial term. Our 98% retention rate comes from results — not contracts.
A Senior Strategist — the same person from onboarding through scale. No junior hand-offs, no account manager switching. Your strategist operates at enterprise budgets daily and has direct Slack access for rapid communication. Under 2-hour response time guaranteed.
Still have questions?
Book a 20-minute no-pressure call with a Senior Strategist. We'll answer every question — no pitch, no obligation, no sales deck.
Call +91 98186 08160
Backend Marketers Team
Usually responds within 2 hours
Confidentiality Guaranteed
All account data shared during audits and calls is kept strictly confidential. Never shared with third parties.